We leverage on your online marketing and effort to maximize...
We define strategies for better ROI and always strive to...
We develop a plan to improve the conversion rate of...
Our online marketing services are well equipped to grow your...
Our website design process begins with strategic planning. Our meeting with you helps us understand your business vision and define the big-picture and marketing goals. We set priorities, organize content, and understand the journey that your target audience takes as they navigate your website. At the end, you will have a Blueprint for your website project, a comprehensive strategic plan for your website design, content, and functionality.
Once the Blueprint is approved, we create wireframes and a design comp for your review. This is always the most thrilling part of the process. Our Senior Designer works closely with you to get the right look and tone for your new website. This process involves various reviews, approvals, and close communication between you and our creative team. We begin with the Homepage to set style, image and branding standards, then move toward interior layouts. Once you are completely satisfied with the design, we build.
As the design is in progress, you will work with our Content Manager to organize content, shape the messaging and tone of your website copy, ensure keyword optimization and SEO, and define calls to action. Depending on your needs, we will either develop new website copy for you, or work with your team to migrate existing copy.
The hard part begins, because now you are excited about your new design & can’t wait to see the completed website. With the blueprint & design comps as our guide, the development team begins to create your website with the tools you selected. Our entire team works to add content, final design elements, review, & test your website for quality. Support schedules a training session to teach you how to use your new CMS.
After testing and review, we present your new website. Upon your approval, your website will be launched, promoted and optimized for search engines such as Google & Bing.
The digital marketing process begins with strategy. You meet with our Strategist to define business and marketing goals, buyer personas and target markets. Together we create a Blueprint, a comprehensive strategic plan that best fits your needs from a business and revenue perspective while taking resources and budget into consideration. Once your team is satisfied with the Blueprint, our engagement begins.
Depending on your needs, budget, and Blueprint, you’ll be on track for one of our engagement levels. We offer three engagement levels, which can be customized to fit your need. Foundations, Consulting, and Enterprise. Learn more about these levels.
Continual assessment is key throughout any engagement level. We monitor analytics and have an eye on bottom line results at all times. Your success is our success. We want to be your digital agency and partner for a long time to come.
VISION & STRATEGY
Our first goal is to identify and understand your organization’s vision and strategy, through a collaborative marketing audit process. During this dialogue, we discover the variables affecting your business environment. In turn, we investigate your organization’s capabilities through stakeholder interviews and reviewing your relevant communication materials (e.g. sales and marketing materials etc.). We then complete a competitive analysis in order for us to define the strengths, weakness, opportunities, and threats for your business. This collaborative auditing process enables us to recommend the best strategy to improve your bottom-line profit.
Creating the brief highlights the key findings and learnings in order to focus on the creative process. The brief is as a result of the collaborative process and therefore acts as a solid foundation for the identifiable deliverables. These deliverables are used to meet your organisation’s objectives, vision, and strategy.
The marketing audit analysis is used to provide the core ingredients for the idea-generation sessions. These sessions allow us to provide you with a visual roadmap of our proposed strategy for you and acts as a foundation for the creative process. By exploring the factors and trends affecting the marketplace in which our clients operate, we are able to establish the factors that will ensure success in the future. As creative design and marketing professionals, we are perfectly poised to help you achieve this success.
In this phase, creative concepts are developed from the results of the brainstorming sessions. Mock-ups, prototypes, visuals, sample materials, and wireframes are produced to communicate the professional approach conducted by our expert designers for your organization’s brand, services or products. Overall the design solutions demonstrate an approach and direction, and how it differentiates you in the marketplace. Throughout this phase we test, amend, recreate and finalize a design idea, meeting the target market objectives — in short, a focused approach to reach the best solution.
As design experts, we translate creative solutions into different media communications, as appropriate. This includes the production process of agreed activities, timelines, and reporting lines. Media deliverables can include branding, corporate communications, digital platforms, website development, app development and advertising, including press, television, and radio.
Our quality management process involves reviewing the results of our creative process and project campaign deliverables. By evaluating the creative design process, design deliverables and market reaction, we can build on the results and keep on-track with changes in the marketplace and customer habits. It also helps you identify growth areas in order to concentrate your organization’s resources to key business drivers.
We leverage on your online marketing and effort to maximize the traffic of your Platforms.Grow your online Traffic
We define strategies for better ROI and always strive to return your investment.Maximize your ROI
We develop a plan to improve the conversion rate of your online traffic.Improve conversion Rate
Our online marketing services are well equipped to grow your Business onlineGrow your Business Online